No matter what business you're in, you'll need a good lead generation system to provide a constant inflow of new business opportunities. In the network marketing world, leads are your biggest asset in growing your business. So, you'll need a solid MLM lead generation system. In this post we'll discuss some of the things that make for a good MLM lead generation system.
Years ago I was exposed to my first network marketing organization. The opportunity opened my eyes to a new opportunity and I immediately got excited.
So, what happened?
A few years later, after spending so much time, effort, and money, I quit. I had earned a couple bucks along the way, but just couldn't get the ball rolling to produce any real results.
Why?
Once I ran through my list of family and friends, I had no one else to talk to. I kept going back to the same people and asking them to check it out one more time.
I needed a lead generation system.
I was told to find new people, I just didn't know how. Everyone said that I should just talk to people. So I did. I talked to everyone, and I told everyone about my business. But I needed an MLM lead generation system that put me in contact with the right people.
I knew that network marketing was a viable business model. I knew that many folks, all over the world, were making well into six figures (some in the seven figure range) in network marketing. I knew the benefits of owning a home based business. I knew that network marketing would give me everything I wanted, if I could only find the answer to generating leads.
Well time passed and once again I found myself faced with the opportunity of getting involved in network marketing; this time with a different company. But there was still the looming question of generating leads. My uplines-to-be, offered some advice and pointed me to some research.
I gotta tell you, life changed at that moment. It was like the lights suddenly turned on and I could see. I have been more than happy with the results of my efforts and am confident that the future will be bright. Even in today's dreaded economy, I am constantly working with folks and building my business.
What makes for a good MLM lead generation system?
Here are 7 key elements to look for:
1. Experience and Expertise
A quality MLM lead generation system is built by team of experts with extensive experience in Internet marketing. They've mastered the tactics of online lead generation and genuinely want you to have success. The system offers consistent training and guidance on the best ways to employ the system and generate leads at no additional cost.
2. Places Focus on Results
The system provides quick start training to produce immediate results. The system you choose should provide step-by-step training to get you up and running in a short amount of time. The system should also provide extensive training on how to customize and implement the entire system.
3. Proven Results
The system you choose should provide: lead capture pages, sales copy, and autoresponder messages that are all tested and perfected before becoming part of the system. The purpose of you purchasing the system is to leverage the expertise of others. The system should provide proven methods and proven results. Additionally, the system you choose should be constantly expanded and updated as the dynamics of online marketing change. This, of course, should be at no additional cost.
4. Relationship Building
Choose a system that is turn-key, provides easy set up and training, and incorporates and auto-responder. While you may choose to purchase a more robust auto-responder service, make sure that the system you choose has one built in that will send periodic emails to your leads. Sample emails should be provided in the system, but it should also allow for custom emails to be written.
5. Multiple Marketing Strategies
Once you set up your lead generation system, you'll need a way to reach people. This requires marketing. The system you choose should have built in marketing strategies and step-by-step training on how to implement simple and proven strategies.
6. Monetization
Wouldn't it be great if the lead generation system could pay for itself? Choose a system that provides numerous product campaigns. This will allow you to market yourself, your primary business, and take advantage of leads that choose not to get involved in your primary business but may need to acquire the knowledge and training that you now possess. Choose a system that will allow you to earn through it, not just generate leads.
7. Customizable to me! You're generating leads for your business so the lead generation system you choose will need to allow you to add in your own branding elements. The system you choose should provide for customization and branding.
Learn more about my network marketing company and the MLM lead generation system that I chose.
Check out my blog at http://www.workwithrobertjerome.com/ for more articles about MLSP, other Network Marketing happenings, and opportunities for free training.
Best to all,
Robert Jerome
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